Advertising’s Art Director Guru
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one
The Ad Daddy
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because
Data Driven Vs Creative
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving
A call to service: Kentucky’s chosen are making a real difference
If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel. No, not that Colonel (we’ll get
What’s the word? Back to SEO basics
As marketers, it’s a constant struggle to stay on top of all the algorithm changes that guide best practices for search optimization. (We’re looking at
Howard Gossage: The Socrates of San Francisco
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline:
