
Traffic Audits can Keep the Peace at a Busy Agency
Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager. As our agency’s responsibilities grew, we needed to

Device Evolution Impacts Media Buying Strategies
I recently read quite a few articles that could soon change how we look at purchasing commercial air time! Last year, Dish Network introduced the

Get Ready to Ripple with Rippln!
I just received a curious email from my brother-in-law, inviting me into the inner circle of something called Rippln. I remember when GMail first launched,

Customer Service would Buy AT&T a lot more than Direct Mail
I recently began a quest to lower my television and internet bills. I called my current provider to see what kind of deals they’d cut

SyFy's Robot Combat League is Coming Up on Round 2
If you haven’t been watching, Robot Combat League is SyFy’s new reality TV gameshow. 12 teams are tasked with operating their assigned robot to fight

Athlete's actions can take a bite from team's bottom line
Can you remember the last time a professional athlete bit an opponent? For me…it was Mike Tyson vs. Evander Holyfield in 1997. In all