Matthew McConnaughy and Product Placement
We see it virtually every single time we sit in front of the big screen – no not Matthew McConnaughy taking his shirt off –
Two-sided Vehicle Effective for Some Messaging Objectives
We have all seen cars and cabs wrapped in branding and advertising messages, meant to grab your attention for a few seconds as you drive
Traffic Audits can Keep the Peace at a Busy Agency
Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager. As our agency’s responsibilities grew, we needed to
Device Evolution Impacts Media Buying Strategies
I recently read quite a few articles that could soon change how we look at purchasing commercial air time! Last year, Dish Network introduced the
Get Ready to Ripple with Rippln!
I just received a curious email from my brother-in-law, inviting me into the inner circle of something called Rippln. I remember when GMail first launched,
Customer Service would Buy AT&T a lot more than Direct Mail
I recently began a quest to lower my television and internet bills. I called my current provider to see what kind of deals they’d cut
