How to Succeed at the RFP Process
Sorry, fellow agency friends, this entry isn’t for you. It’s for those of you who want to issue an RFP – public and private sectors
OMG! Guess Who Re-Tweeted Me?
If you’re an active member of the Twitterverse, you’ve had that self-gratifying moment when someone publicly agrees with you and rewards you with the coveted
The Basketball Brand Battle
The Final Four is set. Fans of Louisville, Syracuse, Michigan and Wichita State are doing everything they can to support their team in the championship
Bands & Brands: What’s in a name? A lot.
So I’m starting a new band, and as many of my fellow Bulbs will attest, I’ve been trying to think of a good name for
Vine – Get on Board
Recently I decided to give Twitter’s newest acquisition, Vine, a try. For those not in the know, Twitter describes Vine like so: “Vine is a mobile
Social Media Campaign Case Study: Flat little German
Fans love the little German, Schmitt Sohne Wines’ International Wine ambassador. So to activate his brand advocates and encourage their online word-of-mouth power, we launched
