
Data Dump: Managing the Transition to GA4 from UA
As marketers, we live in a digital world. A big component of that world involves measuring data. And unless you’ve been living under a rock,

Innovating During a Pandemic
When You Can’t Join Them … Build It. At Current360, creativity is in our DNA. It’s who we are, and it’s what we do. But

Spring: The Season of Optimism
Buds are on the trees, tulips are blossoming, and Derby hats are in every local boutique’s window. You know what that means — it’s springtime

Lessons from the Pandemic: Connection Above All
We don’t know about you, but the past two years have taught us a lot about human nature and resilience, connection and compassion — and

Poor Olympic Ratings and What They Mean for You
The grand spectacle of the sporting world — the Olympics — has, after a year of delay and confusing information, come and gone. But now

What’s The Best Time To Post on Social Media?
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is