The Freshman 15…minutes of TV, that is.
A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time,
Wuh, wuh, wuh, websites!
It is our job as our client’s strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however
The Biggest Disappointments of 2011
Here on the CurrentMarketing blog, we are always talking about new, cool stuff that we are really excited about. But sadly, great ideas don’t always
Media Metrix in the House
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most
Must love dogs: How I found a rewarding career at CurrentMarketing
Before I was a part of CurrentMarketing’s social media team, I was a photojournalist. As a photographer you think of photojournalism as changing the world
Research 101: Secondary Source Selection
In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial
