The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it.
Stress Management Techniques for a Traffic Manager
Music not only reflects what mood a person is in but it also is a great tool to alter a person’s mood. During positive mood
Font Awesome Lives Up to its Name
Icons, you know…those little symbols that reinforce what we’re reading and where we’re going. Some might even use a fancy term like semiotics to describe
When Marketing Goes Bananas
A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the
No One Eats Ice Cream With Their Pinky Finger Raised
As a professional lover of ice cream, I take notice when there are new or different items in my grocers freezer aisle. So, it’s only
Get in. Get happy. With Volkswagen.
VW produced a nice commercial about a week before Super Bowl. It started with infamous YouTube clips (most of which I’m sure everyone but me
