Improv in the Agency: The Snowball Effect
When you’re doing improv comedy, everything you perform on stage is completely made up on the spot. However, as I mentioned in my last blog,
How Twitter’s Latest API Change Makes Advertising Genuinely Interesting
I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am
The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it.
Stress Management Techniques for a Traffic Manager
Music not only reflects what mood a person is in but it also is a great tool to alter a person’s mood. During positive mood
Font Awesome Lives Up to its Name
Icons, you know…those little symbols that reinforce what we’re reading and where we’re going. Some might even use a fancy term like semiotics to describe
When Marketing Goes Bananas
A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the
