Improv in the Agency: The “A to C” lesson
Back in college, I decided I wanted to make up ideas for ad campaigns and write them for a living, so I worked hard and
Traffic Best Practices 101
Our traffic team recently attended a workshop called “Fundamentals of Project Management.” It’s great, from time to time, to get back to the basics and
Practice Makes Permanent: Recreating Motion
Every few days I spend some time searching Vimeo and YouTube for the latest motion graphics reels and examples. I try to pick pieces out
Tablet users love to shop, but are retailers ready for it?
In a recent study by Adobe Systems, tablet owners (55%) were more likely than smartphone users (28%) to use their devices both for shopping and
Do Celebrities Lending Voice Talent Really Help Brands?
I’ve been noticing recently the number of commercials that use celebrity voice-overs. Obviously this is not a new practice, but to me, it seems like
Made-for-TV Rebrand: Is VH1 “Cool” Again?
Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing
