The Consumer Profile: Why It’s Important
We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as
Get The Most Out Of Added Value Opportunities
In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run
Media Planning 101: The Media Mix
Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid. Unfortunately, there’s no
What Makes A Good Ad?
As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what
A Typical Day in the Life of a Current360 Art Director
8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I
Where Does Inspiration Come From?
Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or
How To Make It As An Advertising Creative
Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands
Marketing Trends To Watch For In 2017
What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot
Is Digital Video In Your Media Plan? It Should Be.
Is Digital Video In Your Media Plan? It Should Be. Apps like Periscope and integrations like Facebook Live have drastically changed the way users share content online. And marketers should
Reimagine Your Web Banners With Rich Media
Reimagine Your Web Banners With Rich Media The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter
The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age
The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age When it comes to guerrilla marketing, brand ambassadors are the new street team. Whether a paid team of
Social Media as Customer Service
Social Media as Customer Service The Best Reason For Your Brand To Be On Social Media Your brand is on social media, but why? It’s not just to garner
Three Tips To Ensure an Engaging Infographic
Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is
Case Study: The YMCA of Greater Louisville
Case Study: The YMCA of Greater Louisville When there’s a gym on every corner, how do you stand out? The YMCA of Greater Louisville offers unparalleled fitness facilities, wellness
A Likely Story
A Likely Story Another change has hit the social media world this week. Instagram released Instagram Stories under the pretense that it will alleviate user fears about “over posting.” Stories
FACEBOOK FOR MARKETERS 101
FACEBOOK FOR MARKETERS 101 If you’re a business on Facebook, you know there’s been a big push toward the pay to play model when it comes to advertising on the
Poke-Mania
Poke-Mania Pokemon Go has quickly become the darling of the app and social world. In less than five hours after its launch, it jumped to the top of download charts
DO YOU REALLY NEED AN APP?
DO YOU REALLY NEED AN APP? Short answer: Maybe. But one thing is for sure. In the wake of Google’s Mobilegeddon, you absolutely have to have a responsive site
Case Study: The Allday Way
This video project was initially born as a website with a most audacious goal: create the go-to online resource for casual horse owners worldwide. Oh, and make sure that the hundreds of
37 Years of video experience in 630 words or less
Holding a pencil doesn’t make someone a writer; nor does holding a paintbrush make them an artist. – Rick Schardein Technology has made the creation of video and motion graphics accessible to