Call Me, Maybe?
Beginning in July, Google will not display text ads that feature phone numbers. It is said that listing a phone number, as seen below, can
Will Dinty Moore Deliver Adventure? Hmm…
As I sit here at my desk working, with the radio on in the background, the Dinty Moore Beef Stew radio commercial caught my attention.
Matthew McConnaughy and Product Placement
We see it virtually every single time we sit in front of the big screen – no not Matthew McConnaughy taking his shirt off –
Two-sided Vehicle Effective for Some Messaging Objectives
We have all seen cars and cabs wrapped in branding and advertising messages, meant to grab your attention for a few seconds as you drive
Traffic Audits can Keep the Peace at a Busy Agency
Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager. As our agency’s responsibilities grew, we needed to
Device Evolution Impacts Media Buying Strategies
I recently read quite a few articles that could soon change how we look at purchasing commercial air time! Last year, Dish Network introduced the
