Current360 - Micro and Macro Influencers

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?

Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a significant portion of followers or brand advocates, influencers have become powerful marketing vehicles for brands wishing to directly interact with their target audience. As you …

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