Apple for a Trillion, Alex.
When trying to explain, with precision and authority, what “Branding” is, it can be helpful to review what a brand is NOT. It’s NOT a logo, a tagline, or an “elevator speech.” And it’s NOT an ad, it’s not public relations, and it’s certainly NOT a marketing campaign. A brand is broader than that. In […]
Apple for a Trillion, Alex. Read More »
