Apparently so, according to a recent study by researchers from the marketing departments at Southern Methodist University and the College of William and Mary. In a simple experiment, 100 undergraduate students were divided into two groups and shown one of two print ads for an imaginary popcorn product from Orville Redenbacher. One version featured imagery
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
