Gibson, Fender & the Illogic of Brand Loyalty

I used to sell musical instruments for a living. Flutes, violins, accordions — you name it, I sold it. It was a fun gig at first, but it was retail and, well, my enthusiasm eventually succumbed to the daily routine of soul-crushing banality. The job did, however, prove a good learning experience. Namely, it provided […]

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