Jordan > James in the world of endorsements

Recently I read a column on Forbes.com by Keith Turco asking whether or not Lebron James is the next Michael Jordan? Not on the hardwood, but off the court – in the world of celebrity endorsements. Like Jordan in the mid-80’s and 90’s,  James is one of, if not the most talented player in the game […]

Jordan > James in the world of endorsements Read More »