The Rise of Programmatic and the Death of Flash

In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While […]

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