A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. […]
If Your Brand Were A Movie Monster, Which One Would It Be? Read More »
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can to keep making headway. So, how do you navigate your brand through the treacherous waters of consumer perception, social word of mouth and short attention
What's Your North Star? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
