Current 360 - what movie monster is your brand like?

If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. …

If Your Brand Were A Movie Monster, Which One Would It Be? Read More »