Illustration of Santa Claus over the headline Christmas in July. This was used in our “Christmas in July” blog that traced the history of this event and how it’s survived for over 80 years.

Christmas in July

Is this simply an event for retailers to sell stuff that looks O so appealing passing it in the aisle, and when will a bargain like this ever come along again? Well, it began in the South, and it actually had nothing to do with marketing… Not yet.  Christmas in July began 86 years ago […]

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