Did Google Kill Cookie Tracking
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
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Ethics
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data to craft highly targeted campaigns. Still, rising concerns, plus regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are changing the game. So, how
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