Social Ad Dollars vs. Publisher Ad Dollars

comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars.  In fact, social networking sites account for 27.7% of US online impressions and …

Social Ad Dollars vs. Publisher Ad Dollars Read More »