Social Ad Dollars vs. Publisher Ad Dollars

comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.” The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars.  In fact, social networking sites account for 27.7% of US online impressions and […]

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