The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day. With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around […]
Dayparting: Consider Behavior When Targeting Read More »
Crammed into the middle seat of last week’s news between the grounded Boeing Dreamliner and a new round of airline fees (this time from Southwest) was the unveiling of American Airlines new logo and livery. As part of an effort to revitalize the beleaguered brand, this is the first re-brand for American in over 40 years. The
Does American Airlines’ rebranding help leave their baggage behind? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
