The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day. With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around […]
Dayparting: Consider Behavior When Targeting Read More »
Crammed into the middle seat of last week’s news between the grounded Boeing Dreamliner and a new round of airline fees (this time from Southwest) was the unveiling of American Airlines new logo and livery. As part of an effort to revitalize the beleaguered brand, this is the first re-brand for American in over 40 years. The
Does American Airlines’ rebranding help leave their baggage behind? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
