Day: January 29, 2013

Dayparting: Consider Behavior When Targeting

The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day.  With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more