March 19, 2013

How Twitter’s Latest API Change Makes Advertising Genuinely Interesting

I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am quickly realizing its potential as a communication vehicle. Twitter recently announced Twitter Ads API (Application Programming Interface). I don’t have a long history with Twitter to draw from, but from […]

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The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more