I’ll admit I was a little late to the party with Twitter. However, in just a few short months on the micro-blogging site I am quickly realizing its potential as a communication vehicle. Twitter recently announced Twitter Ads API (Application Programming Interface). I don’t have a long history with Twitter to draw from, but from […]
How Twitter’s Latest API Change Makes Advertising Genuinely Interesting Read More »
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?
The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
