"Keeps 'em full, keeps 'em focused" leaves empty feeling

Before coming to Current360, I spent a good chunk of my career in the youth and family marketing space. We worked with companies like Quaker, Minute-Maid, Campbells and Flintstones Vitamins that targeted kids and moms. 4 or 5 years ago, Kellogg’s Frosted Mini-Wheats came out with a campaign that I really admired: “Keeps ’em full, […]

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