How to write copy for a Sh-ty Zappos Product

  How excited do you think Mr. Copywriter was when he was assigned to write the description of their newest Zappos gear, The Sh-t Product? For those who haven’t heard, Kanye West was sh-t talking once again and this time about Kentucky’s own shoe mogul, Zappos. A well-spoken West was quoted saying, “I got into this giant …

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