March Madness Marketing Trap?

Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game II.”  The original dream game—played in 1983—featured Louisville and Kentucky men’s basketball teams—a matchup that hadn’t gone head-to-head in twenty-four years. I was able to …

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