Howard Gossage: The Socrates of San Francisco

San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: An advertising agency founded by a man who’s been dead for 14 years. The photo on the ad was of a man named Howard Gossage, who died in 1969. None […]

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