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It’s almost Super Bowl time, which means it is almost our third annual Hyperbole Super Bowl commercial round up. But I’m more interested in the planning, testing and excitement behind the commercials.  Not the cameras or directing, but the full campaigns.  More and more recently advertisers have had to go well beyond the flatness of

I caught a segment on the Early Show last month that addressed teachers’ concern with the texting that students are engaged in.  They expressed worry because texting appears to affect the students’ ability to spell correctly.  Of course, we all know that proper texting does not require us to spell words correctly. Teachers are seeing