Spiderman, Coors and Dr. No…wait, what?
In honor of the Academy Awards, BrandChannel.com, recently gave it annual awards for Best Product Placement. The thought is by associating a brand with a specific character or movie, you can increase the overall appeal (or worse cases, not) for it. This got me thinking about some of my personal favorites: Spiderman – Maker’s Mark […]
Spiderman, Coors and Dr. No…wait, what? Read More »
