Each year for the past 7, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Dennis gives us the low-down on the second quarter. I went into the SuperBowl blind. I didn’t read any of the hype. I stayed away from […]
Hyperbole 2014: Super Bowl 2nd Quarter – No Spoilers Read More »
As we’re now into the beginning of the 2014 year…it’s only natural to look back on the good and the bad of 2013. Well, thanks to Tim Nudd of AdWeek…we can all enjoy a countdown of the worst 25 brand fails in 2013. From poor casting to painfully misguided creative direction, distasteful copywriting, social media
Brand Fails in 2013 Read More »
From this point on in this Ruby on Rails Custom CMS series I will be dividing up my blogs on a chapter-by-chapter basis. Unfortunately, that means this one is going to be brief. I had already previously installed and configured Ruby, Rails, Ruby Version Manager, Homebrew and the majority of the other components that the
Ruby on Rails Chapter 1: From Zero to Deploy Read More »
As one of the folks here at Current360 who works on new business, I read with interest the latest white paper that the 4A’s issued regarding Agency Selection Briefing Guidance. We are pleased and thankful to be routinely included in agency searches and RFPs. New business is the lifeblood of any Ad Agency and a
Growing New Business: Writing a Great RFP Read More »
Who knew toilets and clogged drains could be sexy? Looks like the Liquid Plumr marketing team knows, and is following up its innuendo-filled, sexually charged “Double Impact” and “Need it Now” TV spots with a 2014 calendar dedicated to, you guessed it, sexy plumbers! The hot calendar definitely appeals to the anti-clog, drain-cleaning company’s female consumers, including
Meet the Liquid Plumr Hunks Read More »
Jay Z and Beyonce’ have, within the last half of 2013, become much more than just a power couple in the music industry, they’ve also become a power couple in the marketing and social media industry as well, and all in very impressive fashion. Lets take a look. Back in June, during the NBA Finals,
The Tweets is Watching Read More »
Every year, new and innovative technology floods the scene. Unfortunately, the hype dies down after a while and we wait for the next big thing. I’ve learned a bit about Google Glass, as my professor uses it during class. We’ve discussed the future of wearable technology and I personally have no idea what’s next. Although
Wearable technology: hot or not? Read More »
Here at Current we have some exciting projects coming up that lend themselves to the conveniences that Ruby on Rails and the MVC model provide. To my mind there are three levels main levels of web development: You have your basic static sites that are composed of HTML, CSS and JS. These are great for
Ruby on Rails, Sass and a custom built CMS Read More »
Thank you Volvo for making a commercial featuring Jean Claude Van Damme doing the splits between two reversing trucks. Idolatry aside, Volvo really hit the mark with their latest commercial. It’s an interesting stunt that shows off the Volvo Dynamic Steering technology in their trucks. Check it out for yourself here. Back to the point
Jean Claude Van Damme is awesome! Read More »
The greatest gift a community manager can wish for during the holiday season is actually having “time off.” While it’s a lofty wish for a job that’s always on, there are steps you can take to set you and your team up for as much cheer-filled free time as possible. Content Calendar Prepare a plan
Managing Social Media During Holidays #HowTo Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
