To persuade and/or sell a product or service, correct? What about “Creative Advertising”? Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Well, isn’t it all creative? No. Creativity is essential […]
What’s the point of advertising? Read More »
Digital marketing has become the most effective and efficient means to identify and persuade potential consumers of goods and services today. That’s why digital ad spending is predicted to reach $375 billion by 2021. Companies must do all they can to stay competitive, especially since they’re competing with the entire world now. Since you’re likely
What Services Should Your Digital Marketing Agency Offer? Read More »
The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is more
5 Social Media Marketing Trends to Shape 2018 Read More »
It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But beyond the usual “get in shape” and “save more/spend less” pledges, I put together five steps that I’m hoping will help me move forward as
5 New Years Resolutions of an Art Director Read More »
With the holiday season upon us, now is the time to reflect on all we have to be grateful for and all we do to help others. At Current360, we are happy to partner with nonprofit clients who serve our community. Our in-kind contributions help stretch the impact of these worthy organizations, because we believe
The Joys Of Giving All Year Round Read More »
A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness.
If Your Brand Were A Movie Monster, Which One Would It Be? Read More »
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can to keep making headway. So, how do you navigate your brand through the treacherous waters of consumer perception, social word of mouth and short attention
What's Your North Star? Read More »
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few things every client wants from their agency. Expertise and Understanding Advertising agencies should be experts on their client’s product, industry and internal workings. The more
What Do Clients Want From Their Advertising Agency? Read More »
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the business is building strong agency-client relationships. Afterall, if the client isn’t happy, nobody’s happy. When clients partner with us, they know for a fact that we’ll take care of them.
How We Build Strong Agency-Client Relationships Read More »
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes time to overcome. There are costs associated with new equipment, sign-on bonuses, business cards and other accoutrements. And you might even have relocation costs. We
Personality Profile of a Rockstar Account Executive Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
