Did Google Kill Cookie Tracking
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
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Marketing
Reflections on Portfolio Day: Advice for Aspiring Advertising Agency Professionals.
My name is Miriam Shir, and I’m an Art Director at Current360. I attended the Jefferson Community and Technical College (JCTC) portfolio day in downtown Louisville a few weeks ago. There, students shared the body of work that they had accumulated over their school years. Most of it was related to graphic design, but there
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Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data to craft highly targeted campaigns. Still, rising concerns, plus regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are changing the game. So, how
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Unlocking Google Grants for Nonprofits
Many Nonprofits Can Access up to $10,000/Month with Google Ad Grants and Current360. In today’s digital age, nonprofits face the unique challenge of standing out in a crowded online landscape. While their missions are noble and impact-significant, many not-for-profit organizations struggle to reach the audiences that matter most. However, an untapped resource waiting to be
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2024 Predictions
Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen, seeing our fan base’s collective expectations for the new year was interesting. Most of you have high expectations, with nearly half proclaiming their business is going “through the roof” in
The King is dead.
Long Live the King.
No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from traditional to digital media. According to Statista, global ad spend for digital media has officially passed traditional media’s ad spend. This may have gone unnoticed since US ad spend has
The King is dead.
Long Live the King. Read More »
Advertising in the Great Outdoors.
In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These signs would run in succession down the road, delivering rhyming and sometimes clever lines, and they would always end with the Burma Shave logo. This simple yet clever idea propelled
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Who Influenced the Influencers?
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George Lois, we stumbled onto a guy who influenced both. Paul Rand (not to be confused with Rand Paul) is well known for his logo work for companies like UPS, ABC,
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Appeals Court — Common Appeals in Advertising.
The world is full of bad advertising. Sometimes it’s because the ad is tone-deaf. Other times these ads are just flat-out boring. Unappealing. Without soul (We’re looking at you, AI). Usually, this results from laziness, but client “preferences” are also the culprit. So put away your starbursts and listen up. The best way to make
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J. Walter Thompson: Father of brand advertising?
Okay, I’ll admit that I knew nothing about JWT before starting this article. I knew he was the founder of J. Walter Thompson Advertising, now the huge conglomerate Wunderman Thompson. I also knew he didn’t fit the mold of most of my subjects. He came way before the “Mad Men” era. In fact, he actually
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