A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. […]
If Your Brand Were A Movie Monster, Which One Would It Be? Read More »
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes time to overcome. There are costs associated with new equipment, sign-on bonuses, business cards and other accoutrements. And you might even have relocation costs. We
Personality Profile of a Rockstar Account Executive Read More »
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel surfing or simply leaving the room. Now, it means skipping pre-roll ads. (You know, those ads that play before YouTube and other digital video). In
The Secret To Successful Pre-Roll Ads Read More »
“What makes a great account executive,” you ask? It’s not easy, and every account executive has their own unique approach. But there are some tried-and-true habits that we consistently employ to strengthen relationships with our clients. Get out of the agency office and into the client office.This may seem old fashioned, but we believe client
The Habits of a Successful Account Executive Read More »
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to
How Long Should Your Video Be? Read More »
We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as it sounds. It takes a lot to achieve that golden goal. The first place to start is to make sure you know your audience. You may
The Consumer Profile: Why It's Important Read More »
In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run across added value opportunities that don’t really offer that much value for a particular brand or client. How can we tell the difference? There are
Get The Most Out Of Added Value Opportunities Read More »
As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what makes a good ad remains the same. You need to know your audience, present your brand promise and make ‘em believe you. And, it all
What Makes A Good Ad? Read More »
What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you
Marketing Trends To Watch For In 2017 Read More »
The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age When it comes to guerrilla marketing, brand ambassadors are the new street team. Whether a paid team of professional ambassadors or an army of die-hard fans, brand ambassadors can be the most powerful tool in your marketing arsenal. Word of Mouth Advertising is EffectiveWord
The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age Read More »
"*" indicates required fields
With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
