Please pardon my bleeped out French, but that’s what the BP Oil Spill Crisis has been. So when I recently caught wind of a new marketing campaign titled UnF–k The Gulf, I thought heck yeah, good to see an organization getting real about this thing. I couldn’t help but immediately click on to their website, […]
UnF%*^in’ Believable Read More »
Our team watched a webinar recently that was marketed as a lesson in online versus traditional media buying. First, I’d like to say how proud I am of our media department. We could have easily taught the class. Wowza. All I can say is that it’s a good thing the webinar was free. We’ve viewed
In the immortal words of Kool Moe Dee: "It's the Wild, Wild West" Read More »
Contextual advertising is not something that we get the opportunity to cash in on very often on a local level, but more and more national brands are gaining an edge with every marketing dollar placed within program content. For your consideration: Whitney Port of the MTV series The City was announced as the spokesperson for
Contextual ads aren't just for the internet Read More »
You heard it here, on UnderCurrent, first! Miss Media’s pick for the #1 new comedy in the fall is $#!* My Dad Says, airing Thursdays this fall at 8:30 pm EST on CBS. The series is based on a popular Twitter handle by the same name. The feed currently has 4,136,799 followers and is run
Your Dad Said What?!? Read More »
OK, so you’re British Petroleum and you’ve destroyed habitats in the Gulf of Mexico. And in the process are killing birds, businesses and communities. Yeah, you blew it on the whole safe drilling and reaction plan things. But how are you handling the PR nightmare 100 times the magnitude of anything the John Wilkes Booth
Other Than That, Mrs. Lincoln, How Was The Play? Read More »
Our own Queen of the Social Sphere, Angela Trumbaturi, will be featured in an upcoming issue of Velocity and the pub arrived today for her pampered photo shoot atop our Jolt table! She looks damned good, if we do say so ourselves – shortly after the shoot, Annie Leibovitz called!
You want Vanity Fair? We got your Vanity Fair right here. Read More »
When explaining my role to others, I often get the “that’s awesome!” expression or the ever popular “gosh, I’d love to get paid to mess around on Facebook all day.” While yes, my job IS awesome, and yes, I love getting paid to scan Facebook, there is obviously so much more to the job…I have
So you want to work in social media? Read More »
This gosh darn Deepwater Horizon Oil Spill, there’s literally nothing pretty about it. It’s frustrating, sickening and disturbing. As some of you may know, I was born and raised in southern Louisiana. As most of you probably don’t, I’m from Plaquemines Parish – the long protrusion of land that stems from New Orleans and ends
We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first,
Abs, Biceps & Sales Read More »
We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin’ up!
Shout out from Socialight Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
