We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first, […]
Abs, Biceps & Sales Read More »
We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin’ up!
Shout out from Socialight Read More »
We all know that magazines have been in trouble lately. Many shut down production in 2009, including one of my favorite home decorating magazines, Domino. In the recent months, Lonny Magazine has gained popularity. It was created by a former editor of Domino and has the same design feel to it that many Domino fans
I have seen the future of magazines Read More »
Last Friday night, Johnson & Johnson made a massive recall of a number of children’s and infant’s Tylenol, Motrin, Benadryl and Zyrtec products. The release was issued at 9 pm, presumably when mass media could or would not cover it. It wasn’t really breaking news, so interrupting programming wasn’t an option. 9 pm made it
Crisis management through social media Read More »
Okay, I’m an Apple evangelist. Not because it’s fashionable or cool (though it is), but because their approach to simplicity and ease of use just makes sense. I often tell those just coming to the World-of-Mac that the most difficult concept to grasp is “It Really is THAT easy.” “Where’s my ‘C’ drive?” is funny
There’s an App for That! Read More »
I’m the resident Miss Media here at Current and I love it! I enjoy planning, love buying and get giddy about seeing the results of a campaign. In addition, I’m also the resident Bracketologist™ on staff. I love college hoops and can answer any question from why T-Will wears a shooting sleeve to if Brad
Baker's got mad skillz Read More »
Earlier this month within the span of 24 hours, I heard two things that when taken together, create a snapshot of the changing behaviors in the way we search for information. First, I heard someone ask for a phone book so that she could look up a phone number. I remember thinking at the time,
Let's donate our phone books to a museum Read More »
Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating,
Avoid the PANIC! Get to know the microblog! Read More »
It’s 7:14 am on Wednesday morning, and I promised I’d have a blog written before our daily “Jolt®” meeting (8:43 am, thank you very much!). It was decided yesterday in our internal PR meeting. Seems our agency tome, “Undercurrent” has been starved of content lately. We’re screaming busy here, growing like crazy, and running hard
Making Time to Blog Read More »
Brilliant. That pretty much describes my experience thus far at South by Southwest Interactive (SXSWi). Clearly I’m wearing the newbie badge when I say it but I can’t help but feel the brilliant juice pumping at the heart of SXSW. I know it’s hokey. I know it sounds like I’m shooting off unicorns and rainbows.
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
