The new year is a time for both reflecting on the past and looking forward to the future. As marketers, we should use the new year as a time to evaluate the psyche of the consumer paying special attention to how their mindset has evolved in the last year. To do so, one must think beyond demographic […]
3 Consumer Trends For 2013 Read More »
As the 2012 presidential election is upon us, we’ve seen plenty of poll data on the status of the race. These polls are part of American political tradition dating back to 1824 when The Harrisburg Pennsylvanian conducted a local poll showing Andrew Jackson leading John Quincy Adams in the the contest for President. Fast forward 188 years to
5 Things You Should Know About Political Polls Read More »
Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started
The Young Advertiser's Field Manual, Part 2 Read More »
In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and
Research 101: Secondary Source Selection Read More »
It has become a tradition for me to begin each new year at CurrentMarketing by writing a blog post with some resolutions to make the new year more productive than the last. In 2011, I chose three resolutions aimed at all ad agency employees. For 2012, I thought I would put together resolutions for the
Three New Year's Resolutions For Market Researchers Read More »
In part three of our series into the world of research, we will take a look at some of the most popular and often misused concepts in research and statistics. Whether you are a researcher, account executive or even an art director, it is important to understand the meaning and application of these concepts as
Research 101: Index and Correlation Read More »
For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used interchangeably, but actually refer to complimentary techniques to approach data collection. Qualitative Research: This technique is intended to explore or better define a research issue.
Research 101: Quantitative or Qualitative? Read More »
As the research guru here at CM, I get asked a lot of questions. Some questions are more complicated than others, but the answers are usually simpler than the methods used to reach the conclusions. For example, how would you explain to somehow how a car starts? The simplest answer is to turn the key,
Research 101: Census Tracts vs. Census Block Groups Read More »
Wedding season is upon us. The April showers, or floods for some of us, have led to a boom of proposals and forthcoming wedding ceremonies around the world. You might have heard something about a certain William and Kate getting hitched across the pond earlier this month. This wedding boom has stretched all the
Royal Wedding Marketing Read More »
Once you sort through all the people trying to make it big with a homemade music video or performing the unimaginably stupid (yet sometimes entertaining) feat, you can actually find a world of useful knowledge. You want to learn how to do something? Search Youtube. I was talking with a colleague of mine the
University of YouTube or YOU of Tube Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
