When I was growing up and went on vacations with my parents, we learned how to read and follow Trip-Tik booklets from AAA to know where we were and see how much longer it would be before we would got to our destination. When I took my sons on vacation when they were growing up, […]
At CurrentMarketing, we have the capabilities to print a variety of materials for clients. When I first started working here, this idea seemed pretty simple. I mean, you just hit ‘print’, right? Wrong. Words like duotone, four-color printing, uncoated, Pantone, paper trays, and bleeds all flew by my head so quickly I was set in
I was lucky enough to get my order in early and now I’m headed off to San Francisco in June. It’s not all awesome seafood and Rice-a-Roni though — my brain is probably going to melt from all the info I’m going to absorb. CurrentMarketing is continuing to push the boundaries of what an agency
WWDC is sold out .. but I'm going! Read More »
In my quest to find the best kid friendly computing solution for my daughter, I came across Zoodles, an adobe air application that aggregates age appropriate content and bundles it in an easy to use interface. And unlike other kid computing solutions, Zoodles runs on your existing home computer and requires no additional hardware. Zoodles
Adobe recently released the latest version of its Creative Suite, amid much hoopla. The hoopla I read was centered largely around speed improvements and the new Rotobrush tool in After Effects, which is what I use for creating motion graphics and animations. The rotobrush tool basically allows you to define and remove the background of
About 5 years ago, I bought a replacement point and shoot and it had the breakthrough new technology of being able to shoot small video clips. They were small in size (320×240 – roughly half the size of the size of footage on tv), short in length (mainly due to memory card restrictions) and jittery
You too can be changed by a camera Read More »
Okay, I’m an Apple evangelist. Not because it’s fashionable or cool (though it is), but because their approach to simplicity and ease of use just makes sense. I often tell those just coming to the World-of-Mac that the most difficult concept to grasp is “It Really is THAT easy.” “Where’s my ‘C’ drive?” is funny
There’s an App for That! Read More »
Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating,
Avoid the PANIC! Get to know the microblog! Read More »
I can remember taking typing as an elective in high school. I can still see the teacher covering up some of my classmates’ hands so they would not look at the keys while they typed. We had to lay our fingers over the correct row of keys and memorize where the letters were on the
What would my typing teacher think now? Read More »
When you’re in the business of marketing, efficiency is critical. The faster things get done, the happier the client. So whenever I see someone taking the long route on their computer — like Edit > Undo, for example — it drives me crazy. I want to immediately run over to their computer and hit Command
The Power of Shortcuts Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
