Since my maternity leave is officially over, I thought I’d reprise my role of the Roger Ebert of As Seen On TV (and other similar) products. Today, I’ve chosen a selection of 11 items, all of which I’m sure have been on Price is Right in some way, shape or form at some time in […]
Someone clearly hates me: Daytime TV advertising Part II Read More »
Last night I had the misfortune of walking into a TV switchback in my living room. By TV switchback, I mean one of those situations when someone else has the remote and is watching 2 programs simultaneously, switching back and forth at the most inopportune moments. Normally, around our house, the programs are usually something
There’s a strange phenomenon taking place in the world today. Social networks https://twitter.com/, which were meant to connect people & foster friendships, are now being combed by companies searching for negative comments about their products/services. Blog alerts https://www.google.com/alerts notify CEOs when their companies are under scrutiny on the web. Call it web 2.0, call it
They say that 80% of Advertising-related RFP’s (Request For Proposal) are fixed. In other words, the folks at the organization already know which agency they are going with. And often they are staying with their current agency and are just conducting the RFP to satisfy some corporate rule. This pisses me off because folks on
RFP? Let Me Check My List. Read More »
Having been on maternity leave for five weeks, I’ve had a lot of time (while my wee one sleeps) to watch some solid daytime TV. I could go on and on about daytime TV in and of itself, but that wouldn’t really advance the cause of this blog, which is supposed to address issues of
What did I do to deserve daytime TV advertising? Read More »
I think Facebook, Amazon and TiVo are triplets separated at birth. Okay, so they’re fraternal… but they’re multiples of the same genes. Let me explain. All three tools have been taught and molded into useful and gratifying weapons in our every day arsenals. But, they have the same personality flaw — they presume a lot
Facebook, Amazon and TiVo: Triplets Separated at Birth? Read More »
That’s what it all boils down to — speaking to your customer on a one-to-one basis. I remember, while studying news writing and copy writing in college, the instructors — respected journalists and professionals teaching part-time — talking about one-to-one communication. “Yes, you’re looking at a camera and talking to thousands of people. But, you
One-to-One Marketing Communication Read More »
I visited my parents’ house a few weeks ago and smashed my toe on a piece of furniture. I really crunched it and pretty much broke my little toe. I’m not much of a complainer when infirm and it was fairly painful to walk on, even after I taped it up, so I basically tried
I have a female friend who once told me that she had a HUGE crush on Abraham Lincoln when she was a kid. Her room was adorned with pictures of good old Honest Abe instead of tear out posters from Teen Bop or the latest movie star craze. I found this absolutely fascinating and strangely
Abraham Lincoln is MY Brad Pitt. Read More »
What’s with the constant over-bundling of goods and services to artificially inflate the price? Do they think we’re all THAT stupid? Satellite and cable television are a good example of why this bugs me. See, I’m a simple guy. I want a few news and sports channels, some neat HD adventure and travel channels, local
Just Give Me What I Want…or I'll Offer You 'Half' Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
