This is more my opinion about reviewing commercials as a consumer than as a bookkeeper at a marketing agency. A couple of commercials that I’ve seen have left me to wonder how the featured product relates to the creative that represents it. 1. Mentos breath mints (Fresh maker) The scene: A girlfriend and her boyfriend […]
Please just tell me what you're saying! Read More »
Few digital art displays rival the beauty and complexity of the one found in the lobby of the Cosmopolitan Hotel in Las Vegas. Winner of the 2011 Cannes Lions Design Grand Prix, the Cosmopolitan Hotel lobby is home to the perfect blend of digital art and environment. The lobby is comprised of 8 square video
"It's not marketing. It's just art." Read More »
I recently ran across an article that I thought was interesting in regards to different media and the “consumption device” through which we see it. This was the analogy that caught my attention: CONSUMPTION DEVICE: MEDIUM 1. WEB BROWSER : WEB PAGE (a) telephone : phone call (b) smart phone : app (c) printed book
Web Page Consumption Device: Your Browser Read More »
Gamification (Gam-if-ication) noun 1 The use of game design techniques and game mechanics to solve problems and engage audiences. Some are calling gamification “the next big thing in marketing.” I have to ask, Is gamification really “the next big thing?” Or is it something that agencies and brands already offer that now has a hot
Is Gamification, “The Next Big Thing” in Marketing? Read More »
Each year around this time, my wannabe “inner fashionista” frantically scavenges style blogs and websites to stay constantly updated on the latest spring trends – unfortunately for me, it’s taken the Fashion world a hot minute & a half to cozy up with the budding technologies of our digital world. Thankfully, within this past year
Cutting-edge apps walk the runway for New York Fashion Week 2012 Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
