When my now-husband and I were ready to start engagement ring shopping, I gave him crystal clear instructions…we’re only looking a princess cut diamonds, the band must also include diamonds and we’re only shopping at Shane Co. You know that I’m fiercely loyal to my team and the Shane Company is the Official Jeweler […]
The Official Jeweler of the Siva Family Read More »
I recently came across the Adonit site a new stylus called the Adonit Jot Touch 4 caught my eye. I’ve been using a Wacom Bamboo tablet and stylus for a few years now and really like the way it functions, so I was curious how the Jot stylus differed. As I ventured through the Adonit
Tools of the Trade: Adonit Jot Touch 4 Read More »
Growing up, I was aware of the Apple versus Microsoft wars that have been raging since the beginning of personal computing. There are many advantages to buying a Windows machine if you’re a gamer and want to build your own nerd tower of if you’re large company that needs to supply its workers with
Apple versus Microsoft: The war rages on! Read More »
Something interesting is happening in the Highlands. At the intersection of Bardstown Road and Baxter Avenue, Louisville-based KFC — the second-largest fast food chain on the planet — is launching a new restaurant concept that flies the fast food coop for a more fast-casual, upmarket feel. Calling to the secret blend of herbs and spices that anchor KFC
Can KFC Change Its Feathers? Read More »
When I think of interactive print materials….I get flashbacks to Scratch n’ Sniff Stickers and Hypercolor clothing of my early 90’s youth. My have we come a long way in engaging consumers and creating a memorable user experience to either a brand or message being conveyed. In David Gianatasio’s article about Novalia’s 2-D interactive
Electronic Paper? Interactive Print Materials Read More »
Within the past few weeks, my wife and I welcomed our first child, a beautiful baby boy. And like just about every new parent, we’re thrilled, enamored, tired and a bit scared and confused. And boy do the baby marketers know this. (In a clear case of Karma, my years spent marketing products to moms
So basically this blog has become a chronicle of my life at Current 360 I have decided. This week I came to work Tuesday afternoon feeling great. I had just returned from a week in Florida, I was tanned and ready to take on the week. It promised to be a very eventful week
Knee Deep in the Current: Printer Tour Read More »
I was recently deep into an internet blog topic search looking for a commercial from my teen years that starred Frank Hirata skateboarding on a mini-ramp, I think it was either a Frosted Flakes or Sunny D! commercial. Anyway, I stumbled upon a late 70’s ad campaign that MG Midget ran to try and
Skateboards Selling Sportscars Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
