Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but, […]
How Restaurants Can Survive and Thrive During COVID Read More »
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. To unlock a new market segment in any industry, one of the biggest challenges is to “think outside the box.” We’ve all heard it,
Creating New Markets – Oscar Micheaux and Black Movie goers Read More »
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. In the rich pantheon of women’s cosmetics, many names stand out: Estee Lauder, Coco Chanel, Mary Kay and Max Factor are just a few.
Madam C. J. Walker – Brand Pioneer Read More »
To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we
10 Ways Covid will Impact Marketing Forever Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
