So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad network or other digital advertising company. “We’ll get you millions of impressions on all the best sites!” they promise. But sometimes it’s not enough to
Programmatic Buying: This Explanation May Make You Hungry Read More »
Bring up a new TV commercial on any given day at an ad agency and you’re likely to launch into a lengthy debate over whether or not it’s good or a complete waste of money. So, when we asked around Current360 for opinions on McDonald’s new – yet already heavily debated – spot entitled Signs,
McDonald's Newest Spot – Is C360 Lovin’ It? Read More »
According to a recent Pew Research Center Internet Project, 72% of Internet users report that they have looked online for health information within the past year. As a result, we’ve noticed an increase in content marketing strategies by healthcare marketers. Now an industry with a historic reliance on traditional advertising is seeing success with a
The healing power of content marketing Read More »
Search Engine Optimization (SEO) is a term thrown around a lot these days, and it has become a capability many advertising agencies and digital media firms are touting to enhance your brand’s presence online. But what is SEO? And what does it do for your brand? Through a series of blogs, we’ll give you a
SEO: A Beginner’s Guide To Industry Terminology Read More »
Not long ago, the terms Penguin and Panda moved out of the realm of cute, cuddly animals and into our SEO lexicon with ruthless and devastating affect. Swinging swords of change, these algorithms chopped many (illegitimately) high-ranking sites down from their perches on the top SERPs. It was a turbulent time in the world of
Cuddly Animals, Deadly Results Read More »
New Years is right around the corner, and with it, the busiest season for health clubs. Every year, health club marketers ramp up their marketing efforts in order to prepare for the rush of resolutioners. But is that the best strategy? Let’s look at some strategies health clubs can employ to increase gym members throughout
Six strategies for attracting new gym members and keeping them Read More »
At Current360, we’re fortunate to partner with a wide variety of clients in the restaurant and beverage industries. To help them remain competitive, it’s important that we stay on top of emerging trends that can impact their success. This requires constant primary and secondary market research, as well as taking advantage of our clients’ own
Turning a trend into a marketing strategy Read More »
Ask most people if they enjoy seeing advertisements and the majority will say, “no.” But ask them if they frequently read blogs and news feeds, peruse Pinterest for recipes and design ideas or watch viral videos, and you’ll get a different answer. In a world with DVR and ad-free subscription services, our job as communicators
Captivating content that won’t annoy consumers Read More »
Any agency folks reading know how difficult it can be to find time for your own website. Looming deadlines, new business, ongoing maintenance and refining existing projects, fill the days and weeks with plenty of other work to focus on. Then it hits you, again, “We have GOT to get our new site deployed.” So
Launch the Damn Thing Read More »
In my time at Current360 I’ve had the pleasure of working on two festivals. Both were produced on a large scale and encompassed numerous events over a period of time. And like with any event, both had one million moving parts that needed to be well managed and handled with care. However, there was one
A Tale of Two Festivals Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
