The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age is just as much about stats as it is about the game itself, we decided to conduct a little social data research to see how […]
What's Trending in Louisville? Read More »
Several of our bulbs attended the “What is UX?” event presented by information architect and user experience designer Rick Spencer. Here are a couple of highlights: UX stands for User Experience. Many people have the misconception that UX and UI (User Interface) are synonyms. UX is the emotional reaction the user has during and after
Our experience learning about the user experience Read More »
In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While
The Rise of Programmatic and the Death of Flash Read More »
It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically within traditional media plans, and advertisers are beginning to see that it plays well with others. What’s not so apparent to advertisers is the return
Don’t ‘Write the Book’ on Digital Advertising Read More »
Hopefully you were not holding your breath waiting on me to post the follow up to my last blog about Ruby on Rails. This chapter runs you through some basic Rails commands to get an upper level view of how the language and extensions work together. You also get introduced to the different states or
Ruby on Rails Chapter 2: A Demo App Read More »
What animal would win in a fight between a tiger and a gorilla? This was the topic of discussion during today’s lunch at our agency’s studio table. After much debate and discussion—considering the size, strength, weight and abilities of each animal (e.g. claws vs. opposable thumbs)—the table was at a stalemate. There’s no doubt both
The Animal Kingdom of the Cable Industry Read More »
One of the prevailing trends in marketing is a resurgence of sincerity. Instead of focusing on individual product attributes or price comparisons, more brands are moving toward an honest, softer, more personable approach to establish an active relationship with potential customers. This is likely due to the majority of millennials arriving into adulthood and the
How to appeal to all audiences. Honest. Read More »
“Boundaries for Leaders” caught my eye in the bookstore. I’m always looking for tidbits of information on how to best lead and influence our culture, then share it with the new leaders in our company. However, the word “boundaries” often has a negative connotation associated with it. So I was curious to see how boundaries
Boundaries for Leaders Read More »
Dove Skin Care has done it again. In Dove’s latest campaign they are still confronting the issue of beauty perception. They asked four women to test a potential new product called RB-X—a patch that chemically enhances the way you see your natural beauty. The patch is worn directly on the arm for 12-hour increments for two weeks.
Dove Makes Women Feel Beautiful — Again. Read More »
The more wireframes I build for projects, the more one thing becomes clear; there is no hard and fast answer as to what level of fidelity is best. This is probably due to the fact that wireframes can serve multiple purposes. That being said, I prefer to develop medium to high fidelity wireframes. They work
Wireframes: High, Low, or Medium-ish Fidelity? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
