I have been fortunate enough to be a part of the Current360 crew for nearly 17 years. When I first started—fresh out of school—there were 10 employees, and I was trying to land my feet at an advertising agency as a designer. After three interviews they agreed to bring me onboard and take a risk—since […]
My first job in advertising — 17 years later Read More »
Friday, August 22 marks the official 30th anniversary for the advertising agency now known as Current360. And it’s been an amazing ride. However, the seed for Current was actually planted much earlier than that date. Embryonic Stage of Current During my junior year as a Public Relations Major at Eastern Kentucky University, my roommate (and
A Quick Glance in the Rear View Mirror Read More »
Okay, I confess I love gadgets. And video. So when a new video gadget comes along—one that’s truly useful and easy to use—I’m what you could call an early adopter. Recently, I was introduced to the first Smartphone Stabilizer I’d ever seen. It’s from a company called DSLRPros (near our Ft. Lauderdale office) and makes
Production Quality Video Stabilization from an iPhone Read More »
Ruby on Rails Blog Series Welcome back to our Ruby on Rails blog series. In this chapter we create some of the more “static” pages of our sample microbloging application. They aren’t truly static as they have some dynamic elements, but their functionality could mainly be accomplished through HTML. Test Driven Development (TDD) We are
Ruby on Rails Chapter 3: Test Driven Development Read More »
One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a
Long gone are the days of old-fashioned courting. A time when women would wait by the mailbox for a love letter or spend hours talking on their bedroom telephone. But does that mean romance is gone, too? Just like phone calls were replaced by texts and letters were replaced by emails, marketing has become more
Currently Loving: Brands That Romance Their Customers Read More »
If you haven’t visited the Frazier History Museum to see Gridiron Glory – The Best of the Pro Football Hall of Fame yet, go right now. Seriously. This blog will be here when you get back. Just get up, grab your keys and head toward West Main Street. The exhibit – complete with 200 rare
Marketing for the love of the game Read More »
Emojis—those little ideograms sent in electronic messages around the world—are quickly becoming very popular in the United States. Why are they so popular? Primarily because emojis allow us to digitally express emotions through the use of a single symbol instead of several words. As the pace of communication increases, they’ve become a handy little tool.
CurrentEmojis: Emojis IRL Read More »
Professional golf’s most decorated, currently active player may have been out of commission since March with a back injury, but that hasn’t kept Tiger Woods from bringing home some bacon. Last week, Tiger inked a deal with the nutritional supplement company MusclePharm. In the contract, Tiger receives $5 million in MusclePharm stock and a royalty
Brand Marketing: Tiger Woods' Bag of Cash Read More »
While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message in front of highly targeted audiences through paid social ads. On June 24th I had the honor of presenting the following to the Advertising Federation of Louisville during a Lunch
Targeted Advertising: Using Social Insights To Fine Tune Ads Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
