Last week LG released a prank-vertising commercial to promote their new Ultra HD 84” TV. The glory of the Ultra HD television is that the picture is 4x greater resolution than the standard HD TVs on the market. While this can be difficult to showcase effectively on TVs that do not have such a […]
Working in social media is one thing. I get to work hands on with the social field and dive into what it takes to maintain a brand image online. But having a college course strictly on social media is a whole new world! Comm 460: Social Media, is one of those classes you have
Comm 460: Social Media Read More »
Raise your hand if you’re obsessed with J. Crew! I’ll put both of my hands in the air for good measure. It seems that I’ve caught the J. Crew fever and I’m not the only one. A once tired and lost brand has been completely revamped and is sweeping the nation. Sales have doubled in the last seven
J. Crew Debuts Line Via Pinterest Read More »
So you need a Google map? Here’s where to start. The Google maps V2 api was officially deprecated May 19, 2010. Since then the deprecation period has been extended until November 19, 2013 (source). After November 19, v2 requests will be served a special wrapped version of the v3 api instead, which Google expects will
So you need a Google map? Read More »
I’ve recently found myself writing more & more design rationales. And so I am reiterating the importance of such. You see, earlier in my career I didn’t put much value on rationales. Maybe it was because of the quality of the ones that I had been subjected to. But I now realize the potential. Regardless
The Art of Design Rationales Read More »
Someone at Domino’s Pizza deserves a little pat on the back or at least an “Ahh, I see what you did there.” Changing a logo and re-branding a company the size of Domino’s can be a disastrous undertaking if not handled properly. You always want to show that your brand is fresh and cutting
Domino's Upcycles Their Advertising Read More »
Louisville, KY – W. Nicholas (Nick) Ising has been named president of one of Louisville’s largest advertising agencies, Current360, the company announced today. He succeeds Rick Schardein, who will retain the combined title of Chairman/CEO. In addition, the Agency named Dennis Bonifer, Allison Gibson and Kati Parrish as Vice Presidents. “Nick and I have worked
Current360 Expands Executive Leadership Read More »
FORT LAUDERDALE, Fla. – Current360 has been selected as the branding agency for SMS Assembly, an IT asset management and remarketing resource for businesses – specifically mid to large cap companies with more than 100 employees, multiple locations and a large number of technology users. The scope of services will focus on rebranding the 25
Current360 Selected As Branding Agency for SMS Assembly Read More »
As a social media intern, I thought I would reflect on my summer without Facebook. The reason for my Facebook deactivation was for sorority recruitment. This summer I served as a Gamma Chi, otherwise known as a recruitment counselor, for sorority recruitment at the University of Louisville. As Gamma Chi’s, we are to provide
My Summer Without Facebook Read More »
Hey guys, Brooke here—resident Word Doc at Current360 and first-time blogger. Not surprisingly, I’ve noticed that most of my coworkers’ blog posts are a combination of their personal interests and the ad world. Makes sense, right? Well, in an effort to not disrupt flow, I’ve decided to discuss idol worshiping on Instagram. Now hold up,
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
