Next time you are flipping through you favorite magazine and are annoyed with all the ads you have to get through just to read the content, you better check yourself! If it wasn’t for those ads you wouldn’t be able to afford your favorite magazine, like one of my favorites, Vogue. There is currently […]
The fight against breast cancer is a cause that is close to the hearts of many of us here at Current360 and our client Schmitt Sohne USA. So when Schmitt Sohne, importer of RELAX Wines, expressed their desire to do something to help fight the fight we were excited and honored to assist with
#RELAX4TaTas – Relax Wines Supporting The Cause Read More »
I watched a segment on the Saturday Morning Early Show on the growing popularity of audio books. They even made mention that a lot of authors are thinking of doing audio books instead of having their stories published in print. I can remember back in my childhood, how important it was to read a
Audio Books: Boon or Bane? Read More »
Last week LG released a prank-vertising commercial to promote their new Ultra HD 84” TV. The glory of the Ultra HD television is that the picture is 4x greater resolution than the standard HD TVs on the market. While this can be difficult to showcase effectively on TVs that do not have such a
Working in social media is one thing. I get to work hands on with the social field and dive into what it takes to maintain a brand image online. But having a college course strictly on social media is a whole new world! Comm 460: Social Media, is one of those classes you have
Comm 460: Social Media Read More »
Raise your hand if you’re obsessed with J. Crew! I’ll put both of my hands in the air for good measure. It seems that I’ve caught the J. Crew fever and I’m not the only one. A once tired and lost brand has been completely revamped and is sweeping the nation. Sales have doubled in the last seven
J. Crew Debuts Line Via Pinterest Read More »
So you need a Google map? Here’s where to start. The Google maps V2 api was officially deprecated May 19, 2010. Since then the deprecation period has been extended until November 19, 2013 (source). After November 19, v2 requests will be served a special wrapped version of the v3 api instead, which Google expects will
So you need a Google map? Read More »
I’ve recently found myself writing more & more design rationales. And so I am reiterating the importance of such. You see, earlier in my career I didn’t put much value on rationales. Maybe it was because of the quality of the ones that I had been subjected to. But I now realize the potential. Regardless
The Art of Design Rationales Read More »
Someone at Domino’s Pizza deserves a little pat on the back or at least an “Ahh, I see what you did there.” Changing a logo and re-branding a company the size of Domino’s can be a disastrous undertaking if not handled properly. You always want to show that your brand is fresh and cutting
Domino's Upcycles Their Advertising Read More »
Louisville, KY – W. Nicholas (Nick) Ising has been named president of one of Louisville’s largest advertising agencies, Current360, the company announced today. He succeeds Rick Schardein, who will retain the combined title of Chairman/CEO. In addition, the Agency named Dennis Bonifer, Allison Gibson and Kati Parrish as Vice Presidents. “Nick and I have worked
Current360 Expands Executive Leadership Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
