What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you […]
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Is Digital Video In Your Media Plan? It Should Be. Apps like Periscope and integrations like Facebook Live have drastically changed the way users share content online. And marketers should follow suit.Digital video includes anything your brand shares online in a video format: video rich media ads, video social content, YouTube pre-roll, ads placed on
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Reimagine Your Web Banners With Rich Media The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter how sneaky they are (advertorials, native content, etc.). The average American sees thousands of ads each and every day. Not to mention that, as technology progresses,
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The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age When it comes to guerrilla marketing, brand ambassadors are the new street team. Whether a paid team of professional ambassadors or an army of die-hard fans, brand ambassadors can be the most powerful tool in your marketing arsenal. Word of Mouth Advertising is EffectiveWord
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Social Media as Customer Service The Best Reason For Your Brand To Be On Social Media Your brand is on social media, but why? It’s not just to garner Likes and Follows. And it’s not just to blast out one-sided messages through the megaphone that is Twitter. Expanding your reach and raising brand awareness is
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Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is to keep it simple among the barrage of information thrown at consumers on a daily basis. Viewers become accustomed to scanning over and through the
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Case Study: The YMCA of Greater Louisville When there’s a gym on every corner, how do you stand out? The YMCA of Greater Louisville offers unparalleled fitness facilities, wellness programs, community outreach and more. The Y is so much more than a gym, but it was still a challenge to differentiate themselves in an oversaturated
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FACEBOOK FOR MARKETERS 101 If you’re a business on Facebook, you know there’s been a big push toward the pay to play model when it comes to advertising on the social media giant. After all, Facebook is a business, too, and it’s not in their best interests to give away services for free. And in
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Poke-Mania Pokemon Go has quickly become the darling of the app and social world. In less than five hours after its launch, it jumped to the top of download charts in the US. Countless stories have come out about the craze, and it’s most likely to be 2016’s tech phenom of the year. My social
DO YOU REALLY NEED AN APP? Short answer: Maybe. But one thing is for sure. In the wake of Google’s Mobilegeddon, you absolutely have to have a responsive site optimized for mobile. That is non-negotiable. If you haven’t updated your site to meet those requirements yet, stop reading this right now and take care of
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
