Things are underway at the D8 Conference in Rancho Palos Verdes, California and it will be a very telling 3 days. Almost everyone who is anyone in shaping the digital landscape is on hand, from Steve Jobs to Mark Zuckerberg. We’ll hear a lot about “what’s next” and those of us in the marketing community […]
I like to think of myself as an Early Adopter. Generally when a new product rolls out, I’m not afraid to jump in and give it a whirl. I’ve had the pleasure of being invited to participate in Beta tests for a variety of interesting new technologies and tools. Some great (Hootsuite), some decent (bee.tv)
Early Adopters are Critical to All Stages of Business Read More »
Fresh off my graduation from Ball State University’s renowned advertising program, I found myself as the newest member of the media department here at CurrentMarketing. Textbooks were replaced with job numbers and clients soon replaced professors. Although change is good, it can also be overwhelming when you’ve spent the last four years cramming for exams
My favorite television show has come to an end. Yep, I’m a Lostie through and through. I’ve spent HOURS on Lostpedia and 4815162342, HOURS looking for Easter eggs, and HOURS debating theories. And while it’s likely that the debate over what this or that means will continue for, well, forever, one thing is clear: Target
Lost hit the Target Read More »
When I was growing up and went on vacations with my parents, we learned how to read and follow Trip-Tik booklets from AAA to know where we were and see how much longer it would be before we would got to our destination. When I took my sons on vacation when they were growing up,
This gosh darn Deepwater Horizon Oil Spill, there’s literally nothing pretty about it. It’s frustrating, sickening and disturbing. As some of you may know, I was born and raised in southern Louisiana. As most of you probably don’t, I’m from Plaquemines Parish – the long protrusion of land that stems from New Orleans and ends
We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first,
Abs, Biceps & Sales Read More »
We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin’ up!
Shout out from Socialight Read More »
With Derby Festival behind me, I’m on to a new challenge: my first RFP. Sifting through what the client has outlined as their set of needs, I’ve been asking myself: how exactly should we be responding here? Should we stick strictly to what the prospective client is asking for? Or should we take a chance
Expecting the Unexpected Read More »
At CurrentMarketing, we have the capabilities to print a variety of materials for clients. When I first started working here, this idea seemed pretty simple. I mean, you just hit ‘print’, right? Wrong. Words like duotone, four-color printing, uncoated, Pantone, paper trays, and bleeds all flew by my head so quickly I was set in
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
