Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we routinely get a chance to make a positive impact in the world. Here are three of our most recent: Last Saturday was the annual Gala […]
Doing Good by Doing Good Read More »
Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a significant portion of followers or brand advocates, influencers have become powerful marketing vehicles for brands wishing to directly interact with their target audience. As you
Social Media Influencing: Are You Utilizing Micro AND Macro Influencers? Read More »
By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development of social media, influencer is still a relatively new concept – but it’s a powerful one, nonetheless. Influencers are social celebrities that have amassed a
How to Become a Social Media Influencer in 2018 Read More »
The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year, we’re sometimes slow to throw off the wintry slump, just doing our best to make it until springtime is here for good. Since everyone will
Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns Read More »
Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world of your business, brand, and personality, users are more than happy to click the view button when they’re notified of a Facebook Live. With video
Three Facebook Live Video Ideas for February Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up is our CEO, Rick Schardein. The fourth quarter can be bad positioning for advertisers, because one can never be certain if the game will turn
HyperBole 2018 – Fourth Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Media Services, Mark Neu. Well, one of the most iconic receptions in Super Bowl history cost me $25.00 – if
HyperBowl 2018 – Third Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Creative, Dennis Bonifer. I pulled a bit of a lucky draw with the second quarter. Thanks to the two minute
HyperBowl 2018 – Second Quarter Read More »
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Associate Creative Director, Jim Deweese. I watched this year’s game with friends from the comfort of my
HyperBowl 2018 – First Quarter Read More »
8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I check emails. Sort out what needs to be answered right away, what needs to be answered eventually and what needs to be filed away as
A Typical Day in the Life of a Current360 Art Director Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
